@FCB Inferno, London
To celebrate the 2015 solar eclipse we created a translucent cover wrap on The Sun newspaper, showing a giant Oreo blocking out the sun underneath with the hashtag #OreoEclipse. For the interior pages we also created two ads that allowed the readers to make their own eclipses by playing with the illustrations that featured biscuits printed on translucent pages. For outdoor we worked together with media agency PHD to conceive a digital billboard in London's Picadilly Circus featuring an Oreo biscuit crossing the cream, with the caption “And you won't have to wait eleven years for the next one”.
The campaign got extensive media coverage and made ad of the day on the Creative Review and Creativity websites.
CANNES - Bronze Lion
CANNES - Shortlist x2
EUROBEST - Gold
EUROBEST - Silver
EUROBEST - Shortlist x2
CAMPAIGN PRESS AD OF THE YEAR - Number 1
CAMPAIGN BIG AWARDS - Shortlist
Front and back pages
Interior Pages 1: Illustrations by Freddy Boo
Interior Pages 2: Illustrations by Freddy Boo